sumber:lobakmerah How Start-ups are Using Tech to Help SMEs save Money For the longest time, the Small and Medium Enterprises in India had stayed away from technological advances. With their conventional ways of doing business, SMEs have often looked at advancing with customer acquisition and not necessarily by implementing the technological developments from around the world. However, with the Government of India’s more and more emphasis on being digital, SMEs too have been forced to look at going online for solutions to their problems, while also building products online. Coming to their rescue are B2B start-ups who are looking at SMEs as their consumers. Entrepreneur India takes a look at start-ups that are helping SMEs save money with their technological advancements. Fostering Trade For SMEs, reach and marketing becomes a big deal. Customer acquisition be it B2B or B2C, needs a lot of marketing which in needs SMEs to invest